A new set of ads produced by the Best Friends Animal Society is educating the public on when to spay and neuter their pets – by comparing puppies and kittens to human teenagers.
Sponsored by the BFAS
and featuring voice-over work by actors Linda Hunt ("NCIS: LA") and
Eric Stonestreet ("Modern Family"), the public-service announcements
hope to grab attention for the new campaign, "Prevent more. Fix at month
four." One of the ads, narrated by Stonestreet, is a fairly
straightforward cute-fest in which puppies and kittens frolic around
animated words while Stonestreet explains the perils of waiting too long
to fix a young dog or cat.
But the attention-grabber is the ad titled "Afternoon Stroll."
A dad and his (human) daughter go for a walk in their suburban
neighborhood while teen boys rush up to the windows and fences nearby in
a dog-like fashion, eagerly greeting the girl and "panting" things
like, "Hey! Hi! Live around here? You're pretty. Where you guys going?"
The dad looks down fondly at his daughter and muses that it's about time
to get her fixed – and the camera cuts down to a fluffy Lab puppy. Then
Hunt intones that your dog will get noticed "sooner than you think."
VIDEO: Dog learns sign language
It's
an unusual (and a liiiiittle bit shocking) way to broadcast key
information about when to fix pets – but that in turn could prevent the
"uh oh" and "oops" litters often born to teenage pets, whose owners may
not have thought they were old enough to get pregnant. These litters can
translate to hundreds of thousands of unplanned babies, who may then
wind up in the shelter system, and/or getting put down.
The non-profit BFAS, based in Utah, is aiming to turn the series into a "cultural movement" – one begun, perhaps, by Bob Barker's daily exhortations to "Price Is Right" viewers to spay and neuter their pets. By "shifting the mindset of our country," Ayers said, we'll see more pets fixed at four months old, and fewer pets entering (and not leaving) American shelters.
We had our cats fixed at around six months old; we had no idea we could have been waiting too long, so the campaign has already taught us something. But we'd also taken advantage of low-cost neutering services at our local SPCA – so we hope local shelters and humane societies (and vets, of course) are on board with the four-month figure. As always, ask your veterinarian if and when your puppy or kitten is ready for the procedures.
Did you know you should fix pets at four months? How old were your pets? Do you think the ads are witty and/or attention-getting enough to raise awareness? Talk to us in the comments.Copyright © 2012 Yahoo Inc.
Elsewhere on Shine Pets:
Bob Barker pitches in for homeless chimps
"Enviropigs" banned from pet-hood in Ontario
Could pet telepathy work?

