Beaujolais Nouveau is one of the best known appelations of Beaujolais wine. Each year around 40 million bottles of Beaujolais Nouveau are sold, with the French reserving just under half for their countrymen and exporting the rest around the world. The French celebrate the release of the wine for about a week but then it pretty much disappears until the release of the new vintage the following year. The timing of this celebration is a perfect way to kick off the holiday season and prepare for the cold weather ahead.
The tradition of nouveau wine
While winemaking dates back to ancient times, the procedure of storing wine in a tightly-sealed bottle and allowing it to age didn't start until the 18th century. Before that time, the French only drank new wine. The habit of tasting Beaujolais Nouveau is a relic of that era.
Beaujolais can also be enjoyed once aged
The Beaujolais wine country produces more than just Beaujolais Nouveau. In fact, there are 10 wines from the region that are enjoyed aged: Brouilly, Chénas, Chiroubles, Côte-de-Brouilly, Fleurie, Juliénas, Morgon, Moulin à Vent, Régnié, Saint Amour. These wines (lucky for us!) can be enjoyed throughout the year.
In honor of this celebration, we encourage you to raise a glass of red (in moderation of course!). And if you have a friend's birthday coming up this week, send them our wine-inspired birthday ecard!