Unless you've been hiding under a rock for the past few weeks (or you are like my husband and confine your social media to very limited Facebook action), you know that Pinterest in the rising star of the 2012 social media scene. Pinterest is a virtual bulletin board where you can "pin" pictures (and conveniently) web links of things you want to remember - you can also pin, like or just comment on other people's pins.
At first, I admit, I didn't get it at all (especially since the average Pinterest user is light years ahead of my on the Etsy/Martha Stewart continuum. But, all the pretty pictures of delicious food and gorgeous European apartments sucked me in. And, now I am a card -carrying Pin-head.
Here are the things I really like about Pinterest:
1. You don't have to have an angle to participate. If you are using social media for business - it is helpful to have a theme - with Pinterest you can have unlimited themes (boards) covering a wide range of topics and because your pins are shuffled in with everyone else's you don't seem schizophrenic if you happen to be interested in more than one topic at a time. I have boards on everything from fitness, to quotes to groovy infographics - it is all good in Pinterest.
2. You get to see more of what people are interested in.
3. It is very visual - you don't have to know how to write to participate.
4. Mostly, though it just reminds me of when I used to spend hours going through photos that my mom kept in a giant shoebox. The photos were all jumbled - you never knew *what* would turn up.
Of course, Pinterest can also be used to drive traffic to your site (currently Pinterest in beating out Google+)
Did you know Pinterest is generating more referral traffic to websites/blogs than YouTube, Google +, and LinkedIn combined? It is no question that marketers are increasingly turning to Pinterest to generate traffic to their sites …