By Rachel Nussbaum, Beauty High
Image via Stylecaster Pictures
We all tend to unconsciously live by a self-taught set of rules, buying new products that fit the bill and staying within our comfort zones. Unfortunately, that can get a little boring, especially because today's makeup is all about freedom, experimentation and finding what works for you. Keeping that in mind, we didn't want to give you the same over-covered, outdated "redheads can wear red lipstick" advice that you've seen before. Hot off the presses, instead we took a look at everything from runway looks to '90s revivals to find out where the industry's headed, conventional or not. Beauty waits for no man's rules, so here are 50 to break.
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1. Brown eyeshadow is just for the blue-eyed: While brown shadow does bring out aqua irises, olive browns flecked with gold look great on pretty much everyone.
2. Bangs aren't for curly girls: Though curls and short bangs don't usually mix well, curly-haired celebs like Beyonce, Taylor Swift and Vanessa Hudgens prove that long, layered bangs are completely doable.
3. Only use lipliner inside your lips: This one's a fine line to walk, but makeup artist Lisa Butler drew lipliner in "a quarter-inch line under the center of the lower lip, up the middle, on the Cupid's bow, and just at the corners of the mouth" at Emilio Pucci's fall 2013 show to gorgeous effect.
4. Water is the key to glowing skin: Although it can't be bad for you, don't feel like you have to chug water to get a glow; scientists say that skin doesn't actually react to increased water consumption.
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5. Don't go to sleep without taking off your makeup: For the perfect eye makeup look, Lou Dillon passed on this tip from mom Jane Birkin: "She taught me to put on black eye makeup before going to bed, so it looks all smudgy and beautiful in the morning."
6. Brushing your hair makes it healthier: Not for curly hair, at least! Put down the brush, and consequently step away from the frizz. Brushing dry hair is fine for the straight-haired, but curly and wavy girls should use a wide tooth comb in the shower for defined, tangle-free strands.
7. Brushes are best for putting on makeup: Makeup artists often use brushes for a flawless finish, but for the rest of us, applying foundation and eyeshadow with fingers helps to warm up the product for a more natural result.
8. Contouring is outdated and obvious: The original contour look wasn't the most subtle, but time heals all wounds: today's contouring looks natural and slyly elevates your bone structure (just ask the Kardashians).
9. Start styling with clean, freshly washed hair: One or even two day-old hair lends effortless texture to most buns and braids, drying salt sprays unnecessary. It also holds the style better, letting you go easier on the hairspray.
10. You need shampoo to wash your hair: Suds may feel satisfying, but showering shampoo-free is often better for delicate or curly hair. Baking soda and apple cider vinegar offer other cleansing options, and are especially great for those with dry scalps.
11. Define lips with lipliner to help lipstick last: Sure it still works, but I think we can all agree it feels outdated. Instead, skip the lipstick and fill your pout in with lipliner, then top with lip balm-you'll get all the lasting power, and it'll look more natural (and feel less high maintenance!)
12. Don't let roots show: With ombré roots a bonafide trend, it's a wonder root disguising products are still in business. Embrace the visible change, just don't let it get away from you. The world's not ready yet.
13. Whether you have warm or cool skin, only wear makeup within those color families: While generally a good rule to live by in terms of foundation, don't limit yourself to just one color family. You never know, a cool eye on warm skin could create just the right amount of contrast.
14. Hairspray is just for hair: If you're short on eyebrow gel one morning, try spraying a bit of hairspray onto your finger or a toothbrush, then swipe it over brows for long-lasting hold.
15. Only apply blush to the apples of your cheeks: In fact, makeup artists recommend blush wherever you would naturally flush. For most of us, that means a bit on cheeks, across the bridge of your nose and just a touch on your forehead.
16. Bright eyeshadow screams "stuck in the '80s": A one-note wash of bright color on lids, whether it's blue, purple or lime, looks fresh paired with an otherwise natural look. Just be sure it's a modern formulation-chalky shadows date easily.
17. Wash your hair everyday: It's best to have some natural oils present to keep your hair and scalp healthy. Ironically, washing hair too often can quickly dry it out.
18. Your hair and eyebrow color should match: Blondes with matching eyebrows look summery and sunkissed, but almost everyone looks better with some slightly-darker definition around their eyes. Miley springs to mind, as does Blake Lively.
19. Bangs look best at eyebrow length: They look good there, but feel free to experiment! Betty Page, Carla Bruni and Bella Heathcote style-bangs always look great.
20. Hair needs a trim every six to eight weeks: Maybe if you have bangs or are trying to grow a cut out, but otherwise, there's no real need for such frequent salon visits.
See thirty more beauty rules to break!
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By Rachel Nussbaum, Beauty High