Hey! Guess What? Your Groceries Are Free

A guy goes to the supermarket with one goal in mind: to pay for people's groceries.

He enlists two little girls to assist him in the task, and together they track down three very deserving customers, who will soon find out it's their lucky day.

A short while later, the result is something heartwarming, inspiring, and slightly comical, and it all comes together in a video posted on YouTube this week.

The project was done by YouTube channel LAHWF, in partnership with Macy's and GungHo, a health food brand.

The reaction is the same every time.

First comes the surprise: "Congratulations! You are our free grocery customer of the week!"

Then, the moment of disbelief: "You're kidding right?"

Next, a pause while shock turns into realization.

And finally… tears and hugs.

With a cart full of free groceries, hundreds of dollars are saved for these families, all for the sake of being nice.