When I think of McDonalds, I think Double Quarter Pounder with cheese or French fries (and now I'm officially hungry). I definitely don't associate the fast food chain with fashion. But apparently, McDonalds has a secret chic side. In England, designer Wayne Hemingway has teamed up with McDonalds to create sleek new "Mad Men"-inspired uniforms for the workers.
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The uniforms are meant to have a slight retro, '60s vibe. No more baseball caps or bright red and yellow. Instead, the men will be outfitted in mocha brown skinny ties, women are in pencil skirts, and both will wear Fred Perry-esque polo shirts. Pretty fancy for fast food. Hemingway admitted that some people were initially weirded out by his latest collaboration with Mickey D's. "Yes, when we first started working with McDonald's we got a lot of comments and eyebrows were raised," said Hemingway.
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I admit I'm a little surprised that McDonalds has jumped onto the fashionable, "Mad Men" bandwagon, but I like it -- or rather, I'm lovin' it. (Sorry, I had to). Just because you're serving up Shamrock Shakes doesn't mean you can't do it style. And it's refreshing that designer Wayne Hemingway (who is used to showing at London Fashion Week) didn't feel "above" working with McDonalds. For now, only McDonalds workers in a few Stratford locations will be wearing the new uniforms, but by fall, all 88,000 McDonalds workers in the UK will be donning the new stylish ensembles.
Now you tell me: Do you like that McDonalds is trying to be more stylish? Should the United States take a cue from the Brits? Discuss in the comments section below.
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