Jason Ascher Oxblood shades raged all over the fall runways, and it's clear that it's the unofficial color of the season. The shade has been making a cameo in wardrobes via purses, shoes, and even coated jeans, but a little beauty infusion of the color complements the vampy effect. The conundrum: How to weave it into your look without resembling a Melrose Place extra. ELLE.com consulted Barneys New York's East-Coast Beauty Guru, Jason Ascher, on how to wear the deep hue on eyelids, lips, and tips. Ascher cut his beauty teeth training with Bobbi Brown and currently doles out unbiased product recommendations in color, skin care, and fragrance by appointment from a studio in The Foundation at the store's Madison Avenue location in NYC. Here's how to get autumn's of-the-moment beauty look.
ELLE: What are some modern methods for incorporating burgundy hues into makeup?
Jason Ascher: Burgundy tones can be built onto eyes using shadow shades that are more brown-based than red-based, which can give eyes a raw, tired appearance. A perfect example of a brown-based hue is Bobbi Brown's Black Plum Eyeshadow; this highly pigmented shadow can also be used as an eyeliner with moistened liner brush. YSL makes a beautiful aubergine mascara that can contribute to the overall look.READ MORE: The Best Place to Shop in Every State
ELLE: How can we rock a sultry maroon lip without looking like My So-Called Life's Sharon Cherski?
JA: For lips, you can go matte with NARS Velvet Matte Lip pencil in Train Bleu, sheer stain with NARS Fast Ride lipstick, or high-gloss with Beauty Is Life Lipgloss in Moros 27 W-c. All of these shades have enough red in them to keep them from going inadvertently goth.
ELLE: How about tips for oxblood-hued talons?
JA: The best oxblood-toned nails range from Chanel Nail Lacquer in Vamp, a classic, to Deborah Lippmann Dark Side of the Moon, which is a more deep-purple hue, to NARS Chinatown, a true oxblood. The only caveat: Wear these on well-shaped shorter nails.
ELLE: What are your beauty pet peeves?
JA: Eyes lined only underneath, excessive bronzer, spray tans, and French-tip manicures. I prefer a single nail shade in a buff or shell.
ELLE: What are you loving for fall?
JA: Fashion-wise, I'm loving a return to more feminine heels-less clunky, less platformed. Ankles and legs just look so much more beautiful. As for beauty, I love getting back into deeper lips, less glossy. There's nothing more confident than a woman wearing and really owning a deep shade.
ELLE: What's the most rewarding thing that's happened during your career at Barneys New York?
JA: The most rewarding moment occurs occasionally-when between running the floor, selecting products for clients, giving lessons, and doing makeup, I stop and realize that I've become a really integral part of my clients' lives. The fact that I happen to do it for Barneys New York's flagship store is not too shabby either.
ELLE: What do you like to do when not working?
JA: I try to enjoy those parts of the city that we tend to take for granted-theater, performance art, film, working on the ever-evolving state of my apartment in Williamsburg and turning a discreet but critical eye to the makeup and overall styling of my fellow subway commuters.
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