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Real You: It's never too soon...your future starts now!
Even if you're working for someone else, you can begin preparing now for entrepreneurship down the road. First, learn to speak up and voice your opinion. That's why they hired you, and that's what will help you become a great business person. Next,...
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Real You: Love who you are, and what you do. Do it all as a proudly passionate, real, female entrepreneur.
Make a list of the characteristics people most admire about you. You'll need to solicit the help of your family and friends for this one. The process will help define who you are and what you do. Remember, these are the characteristics that make you real. Let...
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Real You: If your significant other is your business partner, the stakes are higher all around
But when it works, there's a unique reward in being part of a power couple. Before you jump into a partnership with your husband or another family member, create some clear expectations for each person's role within the company. Write them down. But even...
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Real You: Do What You Love!
Find out what makes you wake up in the morning and smile. Start by listing the activities that you are most passionate about during a typical day at work or home. These are probably the daily tasks that you look forward to the items on your to-do list that get...
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Real You: In today's 24/7 world, women make over 80% of all consumer purchases across every product category
In fact, there's a whole conference designed to inform marketers on various topics concerning the female consumer, the annual The Marketing to Women Conference. In the past...
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Real You: Your office is where your brand lives
When determining the creative attributes of your real brand, think color and shape. What speaks to you and your company? Move on to sounds, feel, taste and smell. Imagine these elements and how they bring your brand to life. To accomplish this task, gather...
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Real You: Let go of that balance quest and feel blessed!
One of the most overused words associated with women today is balance.
Google women + balance and you'll get 7 million results focused on work/life balance and how to achieve it, with the top result promising...
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Real You: You are your brand ambassador, its personification and its biggest recruiting draw.
If you're working through the Real You Incorporated chart, you chose three words that describe your brand essence. Those three words can then be used to write your positioning statement, which is the fourth layer of the circle. What words summarize the product...
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Real You: Women need to stop competing...
And start helping each other. It's a topic I'm very passionate about, and I discuss it in my interview with Carrie Runnals , author of
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What is Wordle?
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