EYE SPY is a huge fan of (RED) and both Billboard and Hollywood Reporter have posted this partnership news:
Tiesto will become the latest celebrity face of the (RED) campaign, teaming with the organization for a global event on World AIDS Day (Dec. 1, 2012) that will see the superstar DJ recruiting A-list house and EDM artists to raise awareness about the transmission of HIV from mothers to child.
"Having Tiesto engage his strong following to help (RED) deliver an AIDS-free generation is a dream true for us," (RED) CEO Deborah Dugan tells Billboard.biz. "This is just the kind of firepower we need to bring the world's attention to the fact that we can end AIDS; a notion that was considered virtually impossible a decade ago."
Tiesto is no stranger to aligning with brands, having previously appeared in campaigns for the likes of Axe body spray, HP, Intel, Armani Exchange and Heineken. Earlier this year, he inked a deal with Guess for a limited-edition capsule collection for men andRead More »from Tiesto Teams with (RED) for Global EDM Day on World Aids Day