The checkout is arguably the most important part of any retail experience, online or offline. All the effort you may put in to get customers is wasted if your checkout doesnt let them pay for their goods or services in a simple manner.
Some common problems with checkouts are the process itself, operational and easy-of-use issues.
- According to a Forrester Research study, 23% of users are found to exit when they have to register. Problems with payment methods, issues with localization and complex registration processes can lead to a shopper switching off instantly.
- Some issues that may not directly be caused by checkout functionality still cause people to abandon their purchases, the major culprit being shipping costs. It needs to be clearly stated what it will cost to get the product to them when a buyer chooses it.
- Site speed is also responsible for a buyer abandoning their shopping cart at the checkout stage. Proper website maintenance is crucial to ensure that the