If reference to just one viral video passes your lips this week, it’s bound to be this: “First Kiss,” by Tatia Pilieva, a 3-and-a-half-minute lineup of strangers making out for the first time, which has racked up more than 6 million views since being posted to YouTube on Monday. Oh, and by the way, it's a clothing ad — an interesting little fact that just emerged on Tuesday, thanks to a latecoming tweet from the Los Angeles–based brand behind it, Wren Studio, a chic women's label:
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But commercial or not, it's really fun to watch (even if it was sneaky to not label it as an ad).
“We asked 20 strangers to kiss for the first time…” is the explanation that flashes across the screen at the start. Then we see all the pairs — two women, two men and the rest men and women — one at a time, standing and