In an effort to gain insight into consumer behaviors and perceptions about online safety, Yahoo! partnered with Ipsos OTX to conduct an 18-minute online survey, with interviews conducted from April 16-21, 2010. 2003 respondents were recruited via Ipsos OTX's internet panel.
What they found is parents are taking action, especially dads:
- 70% of parents talk to their kids about online safety 2-3 times a year; 45% talk once a month
- 74% of parents are connected to the profiles of their children on social networking sites
- 71% of dads (compared to 63% of moms) are taking at least one action, including having conversations about respecting the privacy of others
- 53% of dads plug the names of their children into search engines at least 2-3 times a year (compared to 38% of moms)
FIVE EASY WAYS YOU CAN KEEP YOUR KIDS SAFE ON THE WEB
- Own your digital