Despite the fact that there is a growing tendency for unscrupulous people to fabricate product reviews that show their products or services in a completely positive light, the fact is that over 60% of consumers still depend on online reviews to help them decide what to buy.
How do you know if they are authentic?
One of the best ways to ensure that you get a true reflection of consumers' opinions about something you want to buy is to check out the reviews posted on several websites.
Another helpful tip is to look for product reviews that have the largest number of responses, because they are more likely to be authentic personal opinions.
This will give you access to a wide range of personal opinion and a balanced view, that will inform your buying decisions.
Some sites are insisting that reviews will only be published when the author has proved that he/she has actually bought the product or service in question.
This is proving to be veryRead More »from How Do You Know If Product Reviews Are Authentic?