Search engine optimization isn't just about being found through online search, it's about putting your best content in front of the right people. The key to being found by your ideal niche is doing everything within your power to make sure search engines are able to figure out what you do in order to refer the right traffic to your site. One of the easiest tools to neglect in optimizing SEO is internal linking within your website.
Internal linking is a valuable tool you can use to help a search engine figure out which pages on your website are the most valuable. Dave Davies writes for Search Engine Watchthat, "a link from the homepage of a site or another strong page will be weighted higher than a link from a weak page 12 levels deep in its hierarchy."Highlight Important Pages through Internal Links
If you want to highlight a signature product's landing page, vitally important content in a blog post, or your company's about page for search engines, you can build more internalRead More »from How Internal Linking Improves Your SEO