Plan - A Four-Letter Word, but Not a Dirty One
Small business owners hear the words marketing plan and automatically think, "That is something that big businesses do." In reality, they should be thinking "that is something that smart businesses do". Marketing plays a key role in the success of any business, regardless of its size. And a phased, actionable marketing plan is what helps to ensure that your business is building long-term, profitable relationships with its customers. So why wouldn't you have one?
Think of it this way - you would consult with a lawyer if you were having legal troubles, wouldn't you? You would consult a CPA if your business was facing an audit, right? So why for so many small and mid-sized businesses does marketing become an afterthought and developing a plan is ignored? Marketing is too often a side project that you spend some time thinking about once a month or so. That is not to say that marketing needs to equal a great deal of money to seeRead More »from Marketing Plan - It's Not a Dirty Word