What is a gift supposed to convey? Is it an expression of how you feel about the recipient? Would that be affection? Gratitude? Respect?
Or is a gift meant to convey something about you? Intelligence? Adventure? Humor?
If you are serious about your reputation - what we now call your personal brand, the ideal gift will say something about both you and your recipient. It will have the flavor or essence of your personal brand and a hearty helping of an interest of theirs. Thus you are underscoring the intersection between the two of you.
For example, I am Hello Kitty's biggest fan. Nearly a disciple, actually. Hence, for a client who collects contemporary art, I've purchased the perfect gift. It's Hello Kitty, Hello Art! by Roger Gastman. The pages feature the art of Gary Baseman and Yosuke Ueno among others - all with their particular take on Hello Kitty.
That is the secret to buying the perfect item. I call it the: "me-and-you gift."
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