A few weeks ago one of the most popular mass market clothing retailers became one of the most hated.
First there was the scathing report on Abercrombie and Fitch's decision not to make their all-American clothing in larger sizes. Then there was the astonishing excerpt from a 2006 interview with CEO Mike Jeffries which resurfaced, sparking renewed outrage. "We want to market to cool, good-looking people," Jeffries told Salon. “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
Cue backlash, led by 18-year-old powerhouse Benjamin O’Keefe. "Stop telling teens they aren’t beautiful and start making clothes for people of all shapes and sizes," wrote the teenager in a petition posted to Change.org. His message was supportedRead More »from Here's that Abercrombie and Fitch Apology You've Been Waiting For