LearnVest founder Alexa von Tobel says financial planning should be accessible to everyone. "Financial planning shouldn't be a luxury," she says. "Every single person in the country should be able to have access to trusted financial advice." And she won't stop her mission until LearnVest is helping millions of people.
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Growing up in Florida, Alexa tagged along with her two older brothers, playing touch football and other outdoor games. She says that taught her to be able to get along with different groups of people. Alexa attended Harvard, studying psychology. During her senior year at Harvard, she came up with the idea for LearnVest, developing the business plan while working as a trader at Morgan Stanley. Alexa left her Wall Street career behind to attend Harvard Business School in 2008.
"I won a business plan competition of sorts," says Alexa, "and I had a few professors say, 'You know what? This is a really
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