"You almost don't recognize her when she comes up to the front to check out. Not only does she look different, but there's like a pep in her step," says hairstylist and Drybar founder Alli Webb. She says a woman can be instantly transformed just by visiting the salon, so in 2010 she founded Drybar, a place where women can get blowouts, feel pampered, and leave more confident.
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Alli, who has naturally curly hair, says she constantly begged her mom to blow dry her hair when she was a child. Even in high school, she would blow dry her hair the night before, thinking that if she slept on it, the frizz would go away. "It never looked that great," she says.
Alli started her career in fashion, but soon realized she needed to follow her dream of becoming a hairstylist. She started working in salons, but left that behind to become a stay-at-home mom. She says after about five years at home, she began feeling a little stir-crazy. She started a
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