Read labels carefully when shoppingBy Lori Bongiorno
How do you know if an ad is telling the truth? It's not always easy, but there are certain clues you can look for to determine if the claims an ad is making are legit or if a marketer is purposely trying to mislead you into thinking a product is healthier, safer, or greener than it truly is.
Here are some ways to determine if advertising claims are fact or fiction...
Words matter. Look for specific rather than general claims. The following words are essentially meaningless because they are too vague and/or there aren't any standard definitions for them:
- Fragrance-free or unscented
- Free range
- Eco-friendly, environmentally preferable, or eco-safe
Meaningless claims are ubiquitous in the marketplace. For instance, about 33 percent of food and beverage products launched last year made some kind of "natural" claim. When shopping, it's safer toRead More »from How to Detect Greenwashing Ads