Over the past decade women have been turning the old standard of "youth is beauty" right on its head; women are extending the life of their looks and maintaining more youthful appearances, making 45 the new 30. I don't think I could be happier about it, after all I'm turning 45 soon.
In years past many commercials for age-defying makeup and skin care products used models whose skin clearly required no extra toning or tweaking. As a woman who was actually old enough to be interested in tightening wrinkles and saggy areas, this was insulting. When I was the model's age, my face looked pretty darn good too, but to think that this one lotion sold at the grocery store could take me back ten years was silly.
I just got my new drivers license, and you know what? the only difference between the old and the new drivers license? I'm 10 years older and it looks like it. So spare me seeing the 20 something year old tell me how I can look awesome just by using the new serum or a cream.
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