When people get started with social media - they tend to start with Facebook. Twitter seems to be a lot of work for little return. Business owners complain that they don't have time to keep up with Twitter in real time. Depending on your business model, Twitter can be a great way to reach out and communicate with your customers.
Here are eight ways that being on Twitter can help your business.
Connecting with your Customers /Readers
Communication on Twitter tends to be more personal than on other social media outlets. This allows people to learn more about you personally than just hanging out on your Facebook fan page.. Why is this important? Because people buy from those that they know, like and trust. Sending fun and random tweets in with more business oriented tweets gives people a chance to get you know (and like) you.
Keeping Your Customers/Readers Updated.
Unlike Facebook where you are limited to a handful of posts a day - or blogs where you post daily at most, you
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