OnTap offers two flavors, Pale Ale and American Ale.
Craft beer continued to post double-digit growth even in the depths of the recession, as many consumers saw the $8 or $9 they spent on a six-pack an affordable luxury.
But what if you didn't have to spend extra to get what some consider a better-tasting brew?
According to a Colorado start-up, its liquid flavor enhancer, called OnTap, gives beer drinkers the taste of craft without the added cost.
Just drops of OnTap will lend a craft-beer taste to any domestic light lager, according to CEO Solie Swan. One bottle of OnTap, which retails at $3.99, can change the flavor profile of 18 standard 12-ounce beers.
"It's roughly a third cheaper" than the average craft six-pack, Swan said.
OnTap offers two flavors, Pale Ale and American Ale, but while the sales pitch says "craft beer," Swan said the craft beer aficianado isn't necessarily his target consumer. Rather, OnTap is looking for 21- to 34-year-olds who regularly drink domestic light lagers but may be ready to tryRead More »from Be Your Own Brewmaster, One Drop at a Time