By Katie Kramer, CNBC.com
Vera Wang is fashion's first lady of bridal wear. Her coveted designs grace celebrities and the mere mortals able to spend upwards of $20,000 for a chic walk down the aisle.
But now she is coming to the mass market with a collection for David's Bridal.
"It's amazing how it has resonated," says the 61-year-old Wang, a household name thanks to two decades of dressing celebrity brides including Chelsea Clinton, Ivanka Trump and Sharon Stone.
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A privately-owned company, David's doesn't discuss sales figures, but Chief Marketing Officer Brian Beitler confirms success at the cash register was better than expected. "From the moment we announced the partnership, we had customer inquiry," says Beitler.
White by Vera Wang is currentlyRead More »from Vera Wang Says Yes to Mass-Market Wedding Dresses