New York City Mayor Michael Bloomberg is trying desperately to secure a legacy as a public health advocate before his third term ends in December. As Eliana Dockterman notes on TIME's Healthland blog today, "He's banned smoking almost everywhere, outlawed giant sugary drinks and launched some controversial public awareness campaigns, like the images of small, sad children touting the "real cost of teen pregnancy" and videos of a man drinking fat out of a soda can that aim to educate New Yorkers about their health choices-and scare them."
This week the Mayor's Office announced its latest public awareness campaign, the NYC Girls Project, which is the first of its kind according to the project site. "This fall, New York City becomes the first major city in the nation to tackle the issue of girls' self-esteem and body image," the site proudly proclaims. The campaign was conceived and will be directed by Samantha Levine, the mayor's deputy press secretary, who told The New York TimesRead More »from Mayor Bloomberg's "I'm a Girl" Campaign Doesn't Fight Stereotypical Gender Expectations, it Reinforces Them