Product Packaging I'll admit it. I'm a total sucker for product packaging. Nothing gets my pulse racing like gorgeous, pretty, clever packaging. That whole don't-judge-a-book-by-its-cover thing is completely lost on me, especially when it comes to buying beauty products. Apparently, I'm not alone...almost 90 % of consumers do the same!
The Power Of Packaging
For starters, did you know packaging is one of the largest industries in the world? According to Sunrise Packaging, 89% of consumers say it's important for a brand to feature good packaging. Per their study, when asked if they'd ever purchased a product based purely on what's on the outside, 84% of those interviewed said yes. The interviewees also said they'd be willing to pay 5% more for a product with good packaging, and would even consider switching brands based on packaging alone. I must admit I'm glad to know I'm in the majority! Perhaps it helps me justify my lack of willpower and spending whenRead More »from Why Beauty Product Packaging is like Kryptonite