Product Packaging I'll admit it. I'm a total sucker for product packaging. Nothing gets my pulse racing like gorgeous, pretty, clever packaging. That whole don't-judge-a-book-by-its-cover thing is completely lost on me, especially when it comes to buying beauty products. Apparently, I'm not alone...almost 90 % of consumers do the same!
The Power Of Packaging
For starters, did you know packaging is one of the largest industries in the world? According to Sunrise Packaging, 89% of consumers say it's important for a brand to feature good packaging. Per their study, when asked if they'd ever purchased a product based purely on what's on the outside, 84% of those interviewed said yes. The interviewees also said they'd be willing to pay 5% more for a product with good packaging, and would even consider switching brands based on packaging alone. I must admit I'm glad to know I'm in the majority! Perhaps it helps me justify my lack of willpower and spendingRead More »from Why Beauty Product Packaging is like Kryptonite