Hey, remember when Ashlee Simpson was a regular bubblegum kinda teen star? She had blonde hair, a different nose, and wore Blossomesque hats. Then when she started dating Pete Wentz of Fall Out Boy she chopped her hair off, dyed it black, changed her nose (so emo), and marketed herself as a "rock chick?" Well, that -- and nepotism -- is paying off, because Ashlee and her rocker style are joining sister Jessica in the designing of a tween line. Edgy.
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According to Jessica:
Creating a tween apparel collection was a natural extension for the brand. I'm excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today's tweens.
As much as this triggers my gag reflex, I must admit this is a pretty good idea. Who better to market celebrity clothing to than tweens? Celebrity clothes for adults, though? That's just plain
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