
Switzerland is already known for its premium chocolates, coffee, and bank accounts. But with the introduction of the BabyNes in the neutral zone, moms all over the bi-lingual country will be able to have a side of formula for the babies when they order up their lattes.
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Nestle has introduced their single-serve formula pods and high-tech machine that mixes up a bottle for baby, at the correct temperature and volume, in one minute. Similar to the Nescafe pods -- in fact, exactly like the pods -- this machine is described as a "comprehensive nutrition system for babies."
See it in action in this BabyNes video.
I can already hear the arguments against a fast, easy, and let's face it -- sexy -- machine that delivers formula. In fact, Baby Milk Action has already spoken out against the machine, and Nestle for its past actions as well. Marketing formula to new momsis always a hot button issue, but
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