Luvs' breastfeeding commercial doesn't shy away from a heated topic.Public breastfeeding just got a little more public. A new commercial for Luvs diapers pulls back the curtain, or rather, blanket for moms who breastfeed in public places.
The 30-second spot, created by ad agency Saatchi & Saatchi, begins with a mom breastfeeding her child in a restaurant with a blanket awkwardly covering the act. That was kid number one. Cut to a few years later, same mom, same restaurant, new kid, no blanket. "Hey, up here," the veteran breast-feeder now tells the stunned waiter.
"By their second kid every mom is an expert," the voiceover says, clinching the message that parenting gets easier. But the real takeaway, according to journalists praising the ad, is the promotion of feeding at the restaurant table.
Mom asked to stop breastfeeding in restaurant
"The message that breastfeeding in public is an inalienable right, the confident act of a woman who has been there done that, comes across loud and clear," writes the Miami Herald's Ana
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