In logo-speak, it's got another name. "It's called a figurative logo, and alas it's been done to death," says designer Sagi Haviv, a partner at Chermayeff & Geismar. His firm has designed some of the most influential logos for everyone from Armani Exchange to the Library of Congress. Working with various female-branded organizations, he's noticed the dancing woman crop up time and again.
"That goes against the whole principle of branding, which is to stand out and be memorable," says Haviv. "At this point not using a dancing woman would be a bigger statement."
The statement was first proliferated at the end of the last century, as demand for wellness products--from yoga mats toRead More »from Lady logos: why are they all alike?