Duracell employees hand out batteries, provide chargers, in New Jersey. (BRENDAN SMIALOWSKI/AFP/Getty Images)For every season—or weather disaster—there is a time. On Monday, when Superstorm Sandy tore through the East Coast, tragically destroying homes, towns and lives in its path, it was the time for retailers to step up or shut up.
Fashion retailers capitalize on Hurricane Sandy too soon.
As Yahoo! Shine first reported on Monday, many major fashion brands did neither. Instead they bombarded email inboxes and Twitter feeds with updates on storm-themed sales and links to their online outlets, encouraging customers to shop the storm away indoors.
First thing Monday morning, Urban Outfitters sent an email blast about free shipping during "Frankenstorm" (discount code: all soggy). "This is an insult!" wrote one commenter amidst the chorus of complaints on company's Facebook page. "I finally to work got to work today after having no power for 3+ days, no heat...and my friends and family all suffering from the storm. The last thing anyone wants to do is see an insulting ad like this."Read More »from The Best and Worst Brands During Superstorm Sandy: Some Apologize, Others Make a Difference