The phrase "They're just really cool girls" gets tossed around a lot backstage by the beauty pros during fashion shows. But at Proenza Schouler, neither makeup artist Diane Kendal nor hairstylist Didier Malige uttered the expression-or even the word "cool" for that matter-when talking about the beauty. Yet it was hands down the coolest show we've seen this week, with an array of flirty dresses, leather mini skirts, and a booming hip hop soundtrack that shook everyone awake after days of sitting through mellow show music. The collection reminded us of how the hippest kids in high school never tried to be that way-they just inherently had that something that made you want to be like them. We can say the same thing about the fall '10 Proenza girl.
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While a lot of shows this week have focused on restraint and minimalism, Proenza was straight up sexy, but in a sporty, effortless way that's still in tune with these moreRead More »from Backstage Beauty: Crazysexycool at Proenza Schouler