I was in London's Selfridges, and the super-posh department store rolled out the red carpet (really-they had a red carpet in the lobby) for at a massive in-store event for makeup artist Aaron de Mey, Lancôme's Artistic Director. (Check out what he has in store for Lancome pretty pink spring collection.)
People in the store were gawking at De Mey, who looked like an absolute rock star-slash-street-urchin. He touched up models-and even lucky customers-with Color Fever Gloss in Piha Black ($25) in hand.
I was transfixed, too, but mostly because he used the lip gloss on the girls' eyelids. I had to ask him if he honestly was telling customers to do what he did.
"Oh, but you shouldn't think of it as a lip gloss," he said to me, looking equal parts wounded and concerned. "It's a tool."
De Mey revealed that he created Piha Black for several reasons:
One, it instantly deepens any lip color (without making it look black).Read More »from How to wear black lip gloss in unexpected ways