Joan Kron, Allure magazine
Are you one of those consumers who prize individuality and self-expression? Did you specify the color of the stripes on your Goyard bag? Do you design your own Keds? Well then, we have a new personalized face cream for you, and we hope you're in the top one percent of wage earners, because a year's supply will set you back nearly $20,000.
See more: Top 21 Drugstore Beauty Bargains
Today, Personal Cell Sciences is introducing a line of facial treatments called U-Autologous. Autologous means taken from your own body and, just as the name suggests, a little bit of your own DNA will be in every drop. The first three products are labeled Stem Cell Regenerative Firming Serum, Moisturizer, and Eye Cream, which are all slight misnomers, since, according to Natalia Rulle, the company's creative director, "they do not contain any stem cells." Stem cells can't actually survive in a topical cream, she explains, but we'll get back to that in a second.