Just because it's fresh doesn't mean it's better for you. (Photo: Getty Images)Just a few years ago, seeing the word "fresh" on a restaurant menu was a clue about the quality of ingredients. But now? Thanks to the fast-food industry, the word is mostly just a marketing term, and "fresh" doesn't mean much any more.
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"I think it's meaningless, almost, now," Mark Crumpacker, the chief marketing officer of Chipotle, told Slate. "I don't think there are any rules around 'fresh.' You can just say it with impunity. And I think lots of people do."
Consumers tend to assume that "fresh" also means "unprocessed" and "healthy," and restaurants are happy to play to that perception. McDonald's, for example, markets its salads as "Yummy, fresh, freedom in a bowl," but add a little protein and dressing and suddenly one crispy chicken salad (450 calories, 21 grams of fat) is about the same as a double cheeseburger (440 calories, 23 grams of fat). National chains tout their freshly made pizzas without focusing on how the
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