in a particular dress, retailers scramble to keep the frock in stock (and designers work overtime to create knockoffs). But the Kate Middleton effect goes far beyond the fashion world -- so much so that the royal family's foundation has moved to stop others from capitalizing on her name recognition.When she appears in public
According to the Telegraph, St. James's Palace confirms that it has applied to the U.K.'s Intellectual Property Office to trademark her name, along with Prince William's and Prince Harry's.
Originally set up by Princes William and Harry in September 2009, the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry received a record number of donations after Prince William and Kate Middleton announced their engagement. (The foundation's name was changed to include the Duchess's title after the royal wedding in April 2011).Read More »from Royal Family Moves to Trademark Kate Middleton's Name for Charity