Peeps celebrate 60 years For over 20 years, Peeps have reigned as the #1 non-chocolate Easter candy brand. We're paying tribute to the cute confection by celebrating the most important milestones in Peeps history.
1923: The Just Born Candy Company gets its name when founder Sam Born displays fresh chocolates and other candies in the window of his Brooklyn storefront with a sign proudly announcing, "just born." Born focused on bringing French-style chocolates to New York City long before he perfected the marshmallow chick.
1932: During the Great Depression, the company reduces costs by relocating to an empty printing factory in Bethlehem, Pennsylvania.
1953: Just Born acquires Rodda Candy Company, which made marshmallow chicks by Vintage Peepspainstakingly piping marshmallow through a pastry bag. To the right, Rodda Candy Company's vintage chicks show off their retro wings.
1954: The Peep meets mass production, thanks to Sam Born's son Bob, who mechanizedRead More »from The History of Peeps