by Alanna Nuñez
CheesecakeBad news for those who like to spend time drooling over Pinterest photos of cake: Researchers have found that looking at photos of delicious-looking, high-calorie foods might make you reach for the real thing.
Using MRI technology, researchers at the University of Southern California measured the brains of 13 obese Hispanic women who looked at pictures of unhealthy foods such as cakes and ice cream as well as healthy foods like greens and non-food images.
They found that looking at the junk food activated the region of the brain that controls appetite and reward, whereas the non-food images didn't. Viewing the photos of the food also "goosed the participants' feelings of hunger and their cravings for sweet and savory foods," Kathleen Page, M.D., assistant professor at USC and study author, said at the Endocrine Society's annual meeting where the paper was presented.
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