In David Lewis's book Impulse: Why We Do What We Do Without Knowing Why We Do It, he provides a list of the four main types of impulse buys, developed by industrial economist Hawkins Stern in 1962.
Do you recognize any of these categories in your own purchasing patterns?
1. Pure impulse buying - you make a true novelty purchase, or escape purchase, that's very different from your typical purchasing pattern
2. Reminder impulse buying - you see an item or remember something that reminds you that you need an item
3. Suggestion impulse buying- you see a product for the first time and imagine a need for it
4. Planned impulse buying - (isn't this label an oxymoron? oh well) you make a purchase based on price specials, coupons, etc.
Now, I know that some folks out there are my fellow under-buyers, and we have to force ourselves toRead More »from Do You Fall Prey to These 4 Types of Impulse Purchases?