What would you eat if your food choices were based on TV ads? A new study in the June issue of the Journal of the American Dietetic Association looking at the nutritional content of foods advertized on prime-time and kids'-time TV suggests you'd be eating a very imbalanced diet, rich in (guess what?) sugar fat and salt.
The authors, led by Michael Mink, PhD, analyzed ads placed in 84 hours of prime-time and 12 hours of Saturday morning (cartoon-time) broadcast in the four major US networks (ABC, CBS, Fox and NBC). Each advertized food item was then analyzed for nutritional content.
Here's what they found:
• A 2000 calorie diet consisting entirely of advertized foods would contain 25 times the recommended daily intake of sugar, and 20 times the recommended daily intake of fat
• During the 96 TV hours observed there were 116 publicRead More »from Unhealthy choices: The TV ad diet