Many brands use their ads to brag about how you'll have shinier hair, be more seductive, or enjoy life more by using their products. Diesel sure has an interesting take on that. Their latest "Be Stupid" campaign encourages idiotic or risky behavior, basically claiming you'll have a better time by doing these stupid things. And apparently this will makes us want to buy Diesel. Um, are we missing something?
Do customers want to buy things from a brand that thinks they're stupid? Or wants them to behave foolishly? Why would we want to be stupid? You know what? We think these ads are stupid!
Scroll down for more Diesel tutorials on how and why you should be stupid--we've seen around 40 different ones so far. Can you find a reason why these ads would make you want to buy their products? Because we don't get it.
Blog Posts by Joanna Douglas, Senior Fashion and Beauty Editor
Many brands use their ads to brag about how you'll have shinier hair, be more seductive, or enjoy life more by using their products. Diesel sure has an interesting take on that. Their latest "Be Stupid" campaign encourages idiotic or risky behavior, basically claiming you'll have a better time by doing these stupid things. And apparently this will makes us want to buy Diesel. Um, are we missing something?Read More »from Diesel encourages shoppers to â€œbe stupidâ€
- Joanna Douglas, Senior Fashion and Beauty Editor | Work + Money – Tue, Mar 2, 2010 9:13 PM EST
Fame pictures via CelebitchySome people wear their hearts on their sleeves, but pop star Britney Spears presents her emotions, well, on her head. Spears has had a very rocky few years, and her hair always seems to mimic her behavior. When hiding out from paparazzi during tabloid scandals, she rocked a pink wig. When she quickly married ex-husband Kevin Federline, she dyed her hair an unexpected shade of dark brown. After a tumultous breakdown that resulted in her going to rehab, Spears grabbed a buzzer and shaved her head.Read More »from Britneyâ€™s new â€˜do: Is your hair a barometer for your mental state?
When we see Britney with a pretty head of hair, we know all is well. Which is why we were so happy to stumble across this photo today. Apparently she had her hair done at the Nine Zero One salon in West Hollywood this weekend, and we think they did a great job! The non-forced smile Brit gave the paparazzi convinced us that Spears' upswing is continuing onward.
This got us thinking: Is your hair a barometer for your mental state? When there is chaos around you, do you toss your hair back in a
- Joanna Douglas, Senior Fashion and Beauty Editor | Work + Money – Mon, Mar 1, 2010 10:51 PM EST
Getty ImagesAfter reading the comments on "7 things a shoe salesman won't tell you," a recent article posted on Shine, I realized that I was not the only person frustrated with the way shoes fit (or don't fit) my feet, and the availability of shoes that fit well in stores. According to the National Shoe Retailers Association, the average shoe size has increased by a full size over the past 30 years. While the best-selling size for ladies used to be a 7.5, it's now an 8.5. The average shoe size for dudes has increased from 9.5 to a 10.5.Read More »from The average shoe size is on the riseâ€”how does this affect shopping?
Apparently our feet are growing longer and wider over time, but no one can pinpoint exactly why. It could be due to the hormones in our food, or maybe that younger generations have grown up wearing sturdier shoes that were better for our feet. Michael Weiss, the national retail director for women's shoes at Nordstrom thinks that comfy shoes like clogs and Crocs have caused our feet to spread. What doesn't help matters is that nearly four in 10 women buy shoes
- Joanna Douglas, Senior Fashion and Beauty Editor | Parenting – Fri, Feb 26, 2010 9:56 PM EST
Polaris via US WeeklyIt looks like Nadya "Octomom" Suleman is making the most of her time in New York City this week. Wednesday she appeared on the "The View," and the 34-year-old complained about how she only gets two hours of sleep a night. You'd think that would be because she has 14 kids who keep her up at night, but we're beginning to wonder if she's tired from partying at nightclubs till the wee hours. After her interview on "The View," Suleman went to hot spot Greenhouse with a fur vest-wearing, Birkin handbag- toting male companion and a photographer pal around 11 p.m. Suleman herself wore a short, clingy, cleavage-baring, leopard dress with cutout sleeves (pictured at left). She hung out there for 90 minutes or so, but "No one recognized her inside of the club," according to a source. Next she head over to Tenjune, where she was overheard whining that "the paparazzi won't leave her alone." Note to Suleman: when you're famous and you go out to popular clubs, expect to have your picture taken.Read More »from Octomom leaves her 14 kids at home to go club-hopping and drink shots
- Joanna Douglas, Senior Fashion and Beauty Editor | Work + Money – Fri, Feb 26, 2010 8:21 PM EST
Splash News/Matrix Photos/Ramey PhotoWe're trying to trace our steps and figure out how this all happened. Come along with us, please. Nearly a decade ago, young stars like Lindsay Lohan and the Olsen Twins started infiltrating tabloids and blogs. Who cares about these kids, we wondered? Well, suddenly we did, and we almost unconsciously began following the daily happenings of celebrity teens, including their outfits, their love lives, their social calendar, their photo scandals, and maybe even their careers. Then we downsized in age yet again to youngsters like Miley Cyrus, Zac Efron, Vanessa Hudgens, and Dakota Fanning. These are child stars, right? Isn't it odd that people are reporting which designers they're wearing on the red carpet, we thought? But soon we did. And where does that leave us now: reading about toddlers like Shiloh Jolie-Pitt, Suri Cruise, and Mercy Ciccone.Read More »from New obsession: spoiled celeb toddlers with $850 handbags
Yes, pop culture has shifted so much that we care less about 30-somethings and more about the preschool set. Violet Affleck, Brooklyn Beckham,
- Joanna Douglas, Senior Fashion and Beauty Editor | Fashion – Thu, Feb 25, 2010 10:31 PM EST
Awesome news: Ben Stiller is on board to revive his role of Derek Zoolander in a "Zoolander" sequel. Justin Theroux (the writer of "Tropic Thunder" and "Iron Man 2") will direct, but there's no word yet if Owen Wilson will return as Hansel (he's so hot right now). Theroux is heading to Paris Fashion Week to "immerse himself on what is current in fashion." We can't wait!Read More »from Whatâ€™s the deal with male models? â€œZoolander 2â€ in the works
Why do we have such an obsession with "Zoolander"? Well for starters, it's the first time we felt like we sort of understood male models. Though the film is a hilarious satire, so many moments were totally dead on. The way models are sometimes treated like monkeys and have to keep their mouths shut and do as they're told? True! How modeling agencies have their talent living together in shared apartments with bunk beds? True! The way models take their signature poses very seriously? True! That designers can create outfits made out of garbage or designed to look like something a homeless person would wear and send it
Getty ImagesDuring the last decade, a really icky trend emerged: wearing dresses over pants. Perhaps it was part of the whole "let's wear lots of layers like Mary-Kate" movement, but the concept never made sense to me. I'm all for breaking fashion rules (white after Labor Day, navy and black combos, dismissing age appropriate boundaries), but am I wrong in thinking that wearing a dress or skirt over bulky pants looks sloppy? The silhouette seems off. Tights, or leggings, sure. And I'm totally OK with tunics over pants. But when I see someone wearing a pair of jeans under a dress--especially a light weight dress--it looks as though the woman couldn't wait for warmer temperatures to bust out her favorite dress, so she threw on any old thing underneath. Or she couldn't decide which to wear, pants or a dress, so she went with both.Read More »from Things we still donâ€™t get: dresses over pants
Thankfully, I thought this trend had started to fade away. But when I saw this dreaded style walk down the runway at several fall 2010 fashion shows last week I cringed.
- Joanna Douglas, Senior Fashion and Beauty Editor | Fashion – Wed, Feb 24, 2010 10:51 PM EST
Getty ImagesTwo years ago we wrote about Kim Kardashian, wondering why she was famous, and why she was already acting like a diva. Since then, she has led her family further into the spotlight, largely by way of their reality show. First Kim received loads of attention over her sex tape, and then, not to be left out, her sisters Khloe and Kourtney put their marriage and pregnancy on prominent display. While they all co-own a business, Kim has been more determined than ever to legitimize her presence in the fashion industry, and capitalize her her fame.Read More »from Kim Kardashian admittedly knocks off dress, copies logo, perhaps also lacks taste
Kim Kardashian perfume and Korcula necklaceFirst Kim Kardashian introduced a fragrance, which seemed innocent enough since every celeb on the planet now has their own perfume. But her double-K logo was stolen from a Houston jeweler called Korcula. The company's creator, Lindley Bertin, sent Kardashian a gold necklace bearing their own logo, a gold double-K symbol, as a gift back in 2008 since she thought Kim would enjoy a pendant displaying her initials. Kim was photographed wearing the
- Joanna Douglas, Senior Fashion and Beauty Editor | Fashion – Wed, Feb 24, 2010 8:32 PM EST
National Photo GroupComedic actor Matt LeBlanc will be playing himself on a new Showtime series called "Episodes." It looks like a hilarious satire in the vein of "Curb Your Enthusiasm"--in one scene LeBlanc must audition to play himself on a new TV series, against a room full of actors who are trying to perfect LeBlanc's famous line from "Friends," "How you doin'?" So funny! But what has really caught people off guard (us included): Matt LeBlanc is now a silver fox.Read More »from Why are we so thrown off by a grey-haired Matt LeBlanc?
One blogger says this makes him feel really old. But let's not forget that LeBlanc is 42. Many 42-year-old men have some grey hair, if not a head full of it, by that age unless they dye it. Perhaps we're not used to seeing a celebrity with his natural hair color. Or maybe the fact that we still watch LeBlanc's character, Joey Tribbiani, on 16-year-old "Friends" repeats makes us associate the actor with still being in his 20s.
With Courteney Cox and Jennifer Aniston still looking so young and fantastic in the public eye, does a little grey
- Joanna Douglas, Senior Fashion and Beauty Editor | Fashion – Tue, Feb 23, 2010 10:00 PM EST
Splash News/WWDSome of you may remember my post from last fall about Stella McCartney's collection for Gap Kids and Baby Gap. The designer made a more affordable (yet still pretty expensive) line for kids that was perhaps not the most practical for kids, but unquestionably adorable. Which is why we weren't totally surprised to see Carla Bruni, the first lady of France, wearing the military coat while singing Beatles ballad, "And I Love Her," on stage. (Stella is Paul McCartney's daughter, in case you didn't make the connection.) The jacket is the most expensive item in McCartney's Gap Kids collection, retailing for $128, and must run fairly large--when was the last time you fit into a kids XL?Read More »from Who wore it best: Carla Bruni or Madonnaâ€™s four-year-old daughter, Mercy
Meanwhile, Madonna made sure to scoop up the same military coat for her four-year-old daughter, Mercy, who debuted the look this weekend en route to the Kabbalah center. While Mercy's outfit is probably more sophisticated than anything we've ever worn, she is the Material Girl's daughter after all. We wouldn't