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"We're always looking for new things, and for us it was a great opportunity to serve our customers," Tara Darrow, a spokesperson for Nordstrom, told Yahoo! Shine. "The idea was to look at customer foot traffic [and] to look at staffing at different times during the day to make sure we have enough help on the sales floor. That type of thing. We don't do a lot of tracking or surveillance."
have been collecting personal information to enhance your shopping experience — and boost their sales — for more than a decade. But the fact that brick-and-mortar stores are getting in on the action comes