Wine lovers talk about how a wine should tell a story, that it must communicate terroir. By drinking a glass of vino, according to this theory, the consumer should be able to learn something about the geography, soil, climate, and therefore the flavors, foods, and even history of a culture. For those of us who can't quite intuit these things from a mere sip, there are wine books, magazines, and websites (and, of course, the tasting-note cheat-sheets on the back labels). Now Francis Ford Coppola, the movie maven with the megawineries, is combining the grape juice and educational supplement in one package. They're called "Encyclopedia Wines." And they're weird lookin'.
My first thought is that these bottles show a startling resemblance to the design of the stories in the Epicurious "Around the World in 80 Dishes" series. Both the wines and the articles/videos highlight a region using the postage stamp metaphor. Both employ handwritten-like fonts, too, as exemplified by the "80Read More »from Francis Ford Coppola, wine educator?