I know that many Epicurious readers already buy directly from farmers, have a CSA (Community Supported Agriculture) subscription, or frequent their local farmer's market. But, after coming across an article yesterday citing research from 2005 saying consumers are willing to pay more for fresh and local food, I wondered how true it was.
I live in a lower/middle class community where people have to stretch their food dollar as it is. Despite that, I am beginning to see a growing trend towards fresh and local, even among those with less to spend on food. The feeling is the benefits of health, taste, and community support outweigh the higher cost.
So, how much more are you willing to pay? The same? One-third more? Twice as much? And, are you willing to purchase quarters or halves of beef/pork so you can have healthy farm raised meat?Read More »from Willing to pay more for fresh local food?