You know that tequila must be trendy when Justin Timberlake comes out with his own bottle of the stuff. The ex-Mouseketeer is behind the launch of the new brand called 901 (as in "no matter where or when you experience the tequila, it's always 9:01"). It's a reference to his hometown Memphis area code, actually. But he's not the only one bringing tequila's sexiness back.
Joanne Weir just published "Tequila: A Guide to Types, Flights, Cocktails, and Bites," chock-full of color photos, recipes, and an explanation of how the "Agave Girls" group began (celebrity chef and Epicurious blogger Traci Des Jardins is a member).
In New York , the fancy mixologists from the impossibly-trendy-but-also-quite-delicious bar Death & Co recently opened a dedicated tequila destination, Mayahuel.
And new bottles of super-premium tequila continue to pop up nationwide. Herewith, the latest roundup. Note: All are 80 proof and made with 100% agave. Price range: $37 to $1,099. ¡Ay, caramba!
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