Since at least the (first) Great Depression, it's been a given: you go shopping the day after Thanksgiving, you get a good deal - it's Black Friday. But until recently, the same couldn't necessarily be said of the first weekday afterward. And when, in 2002 and 2003, companies began reporting to the National Retail Federation an upsurge in online sales that last Monday in November, its vice president, Ellen Davis, thought the bump had to be some sort of fluke. "But then it became something we couldn't control," she says.
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And so, in the summer of 2005, in the nondescript offices of a nondescript trade organization: a name. Blue Monday? Not enough cheer. Green Monday? Too hippie. Black Monday? Too confusing. "Cyber Monday," then, would be a simple new holiday, a necessary one, to meet the demands of a WiFi-enabled gifting populace - but also something complex, less marketing myth than evolutionary consumerism, more Wikipedia thanRead More »from The Secret History of Cyber Monday