Powerhouse ad exec Margaret Keene has produced some of the most game-changing commercials in history, including Apple's "Think Different" campaign. Now she reveals how much has changed since the industry's Mad Men days. By Laurie Sandell
Margaret KeeneYou spent your entire career at one agency before jumping to Saatchi last year. What prompted the move?
I'd been at Chiat\Day for 20 years, climbing up the ladder, nose to the grindstone. I had tons of clients, amazing teams, and lots of friends. Then I had a great meeting with Kevin Roberts, Saatchi's worldwide CEO. I hadn't had a new mentor in a long time, and I needed a life change. It was very painful to leave, but when someone says, "You have more to learn. Take my hand, we're going to create new brands, we are going to create new experiences," you say, "Yes."
How has the transition been?
During my first few months, I was at a very important internal meeting and had to leave for my 8-year-old daughter's dance performance. Things