by Rachel Lincoln Sarnoff
Executive Director/CEO, Healthy Child Healthy World
It's October and to many of us that means one thing: Pink ribbons. But how many of us stop to read the labels on the products those ribbons adorn? Apparently, no one at Susan G. Komen for the Cure did, or maybe they just didn't care that their new Promise Me perfume tested positive for the hormone disruptor Galaxolide and the neurotoxin Toluene, which is banned by the International Fragrance Association, according to Breast Cancer Action.
Breast Cancer Action put together a petition urging Susan G. Komen to recall the fragrance and pledge to prevent pinkwashing, which they define as "a company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are known or suspected to be linked to the disease."
I agree with Breast Cancer Action that while it is undeniable
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