Full disclosure: I'm still pining for the Old Spice "The Man Your Man Could Smell Like" uber hunk Isaiah Mustafa, but the company's eye-popping new "Muscle Music" ad with Terry Crews, 44, is a must-watch. Over 1.8 million people have checked it out on Vimeo since it was posted on August 20. Created by the agency Wieden + Kennedy, the spot features the former NFL defensive end and current star of the Expendables 2 as a kind of cyborgian one-man-rock-band with electrodes glued all over his ripped physique. He twitches his guns, pecs, quads--and many other muscles so tiny and isolated who knows what the heck they are called--to control a funky set of junkyard percussion instruments while chanting (ok, shouting): "Muscles, muscles, muscles, flex!..." The really neat thing is that viewers can use a computer keyboard code embedded in the video to manipulate Crews' incredible body parts and create and share their own music video.
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