When Carolyn Giles posed for Volvo in 2007, she was told her image would be used to advertise the company's car company's S40 sedan. She could have never imagined a picture of her would pop up years later on a single's website promoting a party sponsored by Volvo under the suggestive headline, "Spend a Night with the Swedish Model of Your Choice." The caption underneath her photo reads "Rev Up Your Love-Life." Now, the recent Columbia University graduate, who modeled through college to help pay the tuition, is suing the company along with Hertz and her agency, Ford, for $23 Million.
A spokesperson for Volvo said in a statement that the ad was "a play on words" and "Swedish model" referred to cars not women. Giles isn't buying it. Her lawyer, David Jaroslawicz, told the Daily News, "It looks like something you'd see in the old yellow pages directories under escort services." He added, "It makes her look sleazy."
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